Porsche wants to please investors with the electric car
According to Porsche, it would be easier to raise the price of electric cars, thereby increasing their profitability.
If the electric car is developing at high speed today, some manufacturers still have some fears. Especially the costs that can arise as a result. In fact, training to become a mechanic could be very expensive for brands, as evidenced by Mercedes’ €1.3 billion training plan.
However and vice versa This engine could also make brands more money. In any case, Porsche thinks so, as CFO Lutz Meschke said on the occasion of the Capital Markets Day, an event that took place a few days ago at the Research and Development Center in Weissach.
raise prices more easily
For now, Porsche only has one electric model, the Taycan, available in multiple engine configurations and body styles, with the Sport Turismo station wagon and its more adventurous Cross Turismo version. However, The margin of this vehicle should soon match that of thermal cars of the area, with a par that would be reached in two years.
According to Lutz Meschke, transmitted by our colleagues Bloomberg, EVs could become even more viable over the years because it would be easier to drive up the price. In his opinion, customers would actually be willing to pay more to benefit from new technologies.
If not all manufacturers communicate on this subject, our colleagues fromAutomotive News point it out Volvo electric vehicles achieved a gross margin of 15% versus 21% for thermal models while being an average of 12% more expensive to manufacture. This could result in a higher margin once costs are lower. For its part, Porsche wants to increase its market share in electric models The brand plans to sell 80% electric cars by 2030. The manufacturer also projects that this engine will account for half of the luxury car market by 2031.
It’s a shame that Porsche wants to go down the route of increasing profits with the switch to electric. We imagine that these explanations are not alien on the IPO of Porsche planned for the end of the year by the Volkswagen Group. It is indeed necessary to reassure potential investors who are cautious and could urge the German group to downgrade the brand’s valuation, as reported by Reuters.
New electric models in preparation
According to Lutz Meschke, the aim of the brand is to grow in the most profitable segments and to make better use of price increase opportunities. For this reason, the company is notably preparing to launch a brand new electric SUV that would occupy a very premium positioning. Placed in the catalog above the Cayenne, In particular, it should take up the technologies of the Mission R concept and, above all, its 900-volt architecture. In particular, this would provide a higher charging capacity than the Porsche Taycan, which has an 800-volt system.
But that’s not all. Although the Stuttgart-based company is also working on the future electric Macan, its market launch is likely to be delayed somewhat. In fact, like the other brands of the Volkswagen Group, Porsche is also affected by software problems that are burdening the entire company and delaying the launch of several models. An electric version of the 718 is expected to follow in 2024, and will see the light of day a year later.
When the 2035 brand has to ban all thermal models from its range, after the will of the European Commission to ban the sale of these, it continues to believe in this engine. It continues to develop its synthetic fuel, just like Lamborghini does.
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