Metaverse: According to a study, consumers don’t care
Metaverse: It’s the buzzword of the hour, decked out with all the sauces by opportunistic companies and die-hard crypto fans. But is it really interesting for consumers? Not so much, as a recent study shows that their expectations don’t keep up with reality.
Consumers don’t really care about the Metaverse
Is the Metaverse (or Metaverse) the promised revolution or a marketing stunt that will pass? It’s still hard to predict, but what is certain is that it’s a catch-all term that mixes many concepts. Maybe that’s the reason for consumers show some disinterest in him. This is the result of a current study by the company Censuswide.
As the study reminds us, the growth potential of the metaverse is significant: we estimate the potential revenue to $800 billion by 2024. But for that, consumers still need to understand what it is.
In this study we learn that the majority sees an interest whether the shopping experience is realistic. In this regard, Spain is particularly optimistic… And France even less:
Consumers willing to buy from the Metaverse if the experience resembles real life
We also find that respondents want above all can act faster. The study shows that consumer expectations may not be keeping pace with the realities of the future of retail. She lists her desires. Future users of the metaverse want to find:
- Virtual assistants with detailed product information
- Product information is offered more dynamically and richly
- More customization
- Faster purchases
- Branded products exclusively from the Metaverse
Or items not particularly specific to Web3.
👉 To go further – Metaverse: understanding these virtual worlds based on blockchain and NFTs
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Generation Z more enthusiastic than their elders
Unsurprisingly, Gen Z (16-24 year olds) is more enthusiastic than the 55+ demographic. You are so twice as likely to be interested in the metaverse.
In this study, too, we find a great deal of uncertainty in consumer expectations. 73% of them want a different shopping experience online or in store… But a large proportion also want shopping experiences imitating real life.
Another important factor is Sustainability and ecological commitment Metaverse Marks. This also meets the need for more information about a product. 88% of respondents see this as a key issue in this new area.
But what ultimately emerges from this study is a disconnect between consumer desires, and the Metaverse as it is currently being created from companies. On the one hand we have people who want a very advanced virtual assistant that gives them complete information about products… And on the other hand companies that want interactivity and fun. The two visions therefore do not seem to overlap.
This study thus confirms that the question of the usefulness of the metaverse must indeed be asked. Presented as revolutionary by its proponents, the concept certainly has significant potential… But it has yet to be understood by consumers, that cause rain or shine in retail.
👉 On the same subject – Dubai aims to become one of the capitals of the Metaverse and Web3 by creating 40,000 jobs
published by Editions Larousse
Source: Censuswide for Productsup
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As a journalist at Cryptoast, I got caught up in the cryptocurrency pot a few years ago. I’m passionate about the innovative technologies that come out of the blockchain and I love finding the crispest bits of information to share with you.
Marine Debelloir
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