The Géant Casino brand has decided to turn the page. As a matter of fact, the casino group announced its intention to replace all of its supermarket banners with a new one, this time bearing the name ” Casino #Superfresh “. This change will thus close more than 5 decades of history under the banner of Géant Casino.
A test planned on Géant Casino
Géant Casino issued a statement this Wednesday, July 27th. In fact, the famous brand has unveiled a test carried out in some of its supermarkets. Géant Casino then carried out the name change four of the supermarkets in France beautiful. The four supermarkets tested are located in Amiens (Somme), Angers (Maine-et-Loire). As well as in Nîmes (Gard) and finally Salon de Provence (Bouches-du-Rhône).
The corporate giant is considering rolling out this change widely. And the “on the entire hypermarket park ». This name change was initially commissioned by some supermarkets control the reaction of the French. By focusing on just four establishments, Géant Casino was able to focus on what its customers wanted and see what they really thought of the name change. The test didn’t last long, but during that time they could see that the difference didn’t alarm consumers.
By the end of September, around fifteen other supermarkets will also adopt this new name. And all 61 supermarkets will migrate to this new identity before the end of the first quarter of 2023. This change may seem small, even insignificant. However, with a sign this size, any small change can make a difference Massive customer loss. Or forever a veritable cloud of distrust over their heads.
More than fifty years of history
On March 25, 1970, the very first Géant Casino supermarket opened its doors to the public for the first time. And that in the city of Marseille. With an area of 16,000 m², it was one of the largest branches in France at the time. The mall consisted of 41 independent stores. But also a casino cafeteria that can accommodate 400 people. These facilities cover all possible wishes. With independent shops and restaurants, Géant Casino becomes a place loved by all.
Since then, the group has been represented in various sales formats for food and non-food products. These include hypermarkets, supermarkets, convenience stores and discounters, among others. These extensive features have led to Géant Casino being adored by many French people for many years.
In addition, the casino group also owns other distribution brands such as Monoprix, Vival, Franprix, Sherpa, Naturalia and Leader Price. As well as the online sales platform Cdiscount. Between 2001 and 2021, the Saint-Etienne-based distributor also took a stake in the company FLOA, formerly called Banque Casino. This company offered banking products, in particular, consumer credit, bank cards with installment payments. But also different insurance products.