This is the story of the glass half full and how we look at it. On the half-empty glass side, with just one 100% electric model in the catalog (the bZ4X) and that for just a few weeks, let’s say the Japanese manufacturer has fallen behind in this area compared to its main competitors.
At Toyota we see the glass half full, even full. Like the 28% increase in the backlog in France in the private vehicle segment.
And there’s no question that this pretty picture will be clouded by the fall in consumer sales of 3.5% of sales in Europe in the first half. With 380,400 vehicles sold, Toyota ranks third in the passenger car market on the Old Continent, thus gaining another market share.
The best-selling models in Europe were the Corolla (104,523 units, of which 85,755 were hybrids), the Yaris Cross (77,874, of which 72,874 were hybrids), the C-HR (69,383), the Yaris (85,438, of which 66,722 were hybrids) and the RAV4 (69,548 from that). 55.579 hybrid and rechargeable). A club of five that alone accounts for 75% of the total volume of the brand.
With the new Aygo X, Toyota is also one of the last major manufacturers to continue to focus on the small city car segment.
At the same time, Toyota’s electrified mix grew 10% to 372,896 vehicles. Or 68% of total sales. But no fully electric model in circulation yet. The order book for the Toyota bZ4X, the brand’s first 100% battery SUV, has just opened.
It prevents. The electric range, baptized BZ, is quickly expanded. Toyota announces the future marketing of four new models: a sedan, a 7-seater SUV, a coupe SUV and a small city SUV. Without further information.
Rare manufacturer with hydrogen model With the Mirai, the Japanese brand wants to further develop the hydrogen fuel cell and show that this form of energy is relevant in passenger cars.
Toyota also wants to develop car-related services around three axes: financing and insurance, after-sales and second-hand. By the end of the year, the Toyota group wants 50% of its sales to be accompanied by a financial product (compared to 45% at the end of June 2022) and that 20% of contracts benefit from insurance (compared to 10% at the end of June). Finally, given the increase in new car prices, the Japanese manufacturer wants to further develop its actions for the occasion.
With a good map for hybrid vehicles, a sector where Toyota was one of the pioneers with the introduction of the Prius in 1997. Finally, in France, the manufacturer intends to double its sales of used vehicles to reach 65,000 units per year. In addition, the group wants 50% of its sales to be accompanied by a financial product (compared to 45% at the end of June 2022) and that 20% of contracts benefit from insurance (compared to 10% at the end of June). .
The world’s leading manufacturer is doing everything it can to maintain its place in a rapidly changing automotive market.