Coca-Cola is launching a collection of divisible NFTs on Polygon (MATIC).
To celebrate a year of Web3 launch, the Coca-Cola brand is launching a series of non-fungible tokens (NFTs). These only reveal themselves when they are shared.
Coca-Cola introduces shareable NFTs
The collection took place on the occasion of “Friendship Day”, a holiday celebrated in the United States. A year has passed since then Coca-Cola has launched into the Metaverse and NFTs, so it’s an anniversary date. The collectible stamps are inspired by the bubbles of a coke bottle:
Experience the true magic of friendship!@Coke just launched unique, generative, and shareable collectibles #onPolygon to celebrate International Friendship Day.
– Polygon Studios (@polygonstudios) August 7, 2022
You will be launched on Polygon (MATIC), Ethereum’s scalability solution. They were distributed last Friday and automatically sent to wallets that already contained Coca-Cola digital collectibles.
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A feature for sharing NFTs
As Polygon points out, NFTs have an original function. The artworks will be visible only if shared with a friend. In addition, holders of this collection can share a second non-fungible token with a friend to “build community“of the brand.
This is also confirmed by Coca-Cola Keep exploring the Metaverse and the NFTs throughout 2022. Pratik Tahar, the brand’s Head of Creative Strategy, explains:
“We will continue to learn within this particularly dynamic ecosystem, with the launch of exclusive collections linked to cultural moments.»
The next date will be given to the community next October for Halloween. In any case, it shows that the giant Coca-Cola is aware of this potential possibilities of metaverse and NFTs.
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published by Editions Larousse
Source: Coca-Cola Company
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